In 1923, Waterfall was purchased by Atlantic & Pacific Tea Company (A&P Stores), which operated the cannery for the next 43 years.
In the early 1900's, Waterfall was the largest salmon packing plant on the west coast of Prince of Wales Island. Like most canneries in Alaska, this remote operation on the Ulloa Channel was a complete, self- sufficient, temporary community. When the season was over, all but a few workers departed until the next summer's migration.
"For the last 28 years, Waterfall Resort has been our incentive/business destination of choice."
-Rich de Frank, Ford Motor Co.
"Waterfall Resort is one of those special places that words could never adequately describe."
-Bob Morris, American Express